BitWrangler wrote on 2024-09-04, 23:43:
I don't get really why Canada Computers came out on top, they're alright, but they weren't cheaper, they weren't flashier, maybe it's coz they actually kept stuff to look at in the store?
I think size - I first discovered them in 2001-2 in Kingston, and they had a store in Kingston, a bunch of stores in the GTA, and it wouldn't have surprised me if they had other stores in southern Ontario. Expanded to Ottawa and Montreal years and years later. Most of the other outfits, I think only had 1-2 stores.
My guess is that their size let them get mildly better prices on stuff, and if they are paying $376 for a given video card and the guy across the street is paying $384 for it, over time that adds up.
Plus, especially in the Internet era, being bigger means that you split the cost of your web site and all those fixed costs across more stores.
Also, one other thing I just thought of - a lot of computer parts buyers in those days were university-aged or so. I don't know when they opened their first stores in London, Hamilton, or Waterloo, I know their Kingston store was open by 2001, but that covers a lot of the universities that GTA folks, especially, would go to. And it goes both ways - if you know their brand from home, you're more likely to go to them than to go to Kingston Computer Planet (the independent store three blocks up the street); conversely, if you know them from school, you're more likely to go to them rather than some other place at College/Spadina.